Motorola and Globalization

Motorola is an electronic communications pioneer and is one of the foremost designer and manufacturer of cellular phones, cordless phones, two-way radios, pagers, cable modems, broadband set-top boxes, and other communications products and systems. About 60% of its sales are from outside USA. Motorola has followed the global strategy for several decades and has used this strategy to increase business revenues. The company started to enlarge its operations outside the United States by building a plant in Mexico and marketing Motorola products in eight countries, including Japan. In 1961, an office was opened in Japan and in 1968 Motorola Semiconductors Japan was formed to design, market, and sell integrated circuits. There was an ongoing attention to  Ã‚   globalization by Motorola on Asian, Eastern European, and Latin American markets in the early 1990s. In 1993, the company announced ‘Corporate America's biggest manufacturing project in China': two plants for the manufacture of simple integrated circuits, pagers, and cellular phones. The changes at Motorola are part of a wider movement in American business   Most companies, including Motorola, are also increasing their importance on creativity and innovation, as globalization has led to increasing competition from low-cost rivals from abroad .. According to its CEO Ed Zander, â€Å"In order to compete successfully in today's global world, companies must invest in the countries they do business in, learn the ins and outs of doing business in those countries, and not view them as simply a source of cheap labor†. With such global strategy, Motorola has acquired a presence in the global market that goes further than a few marketing maneuvers. Together with Global strategy, it has inherent sincerity about supporting its customers and training its employees which have pervaded its policies as well as its budget   Motorola has   focused on customers and relationships, a respect for the work force and a strict sense of responsibility.. All of these strategies have led to its success and today Motorola is the world’s number 2 in sales of cell phone. http://www.businessweek.com/magazine/content/05_32/b3946103_mz063.htm Ed Zander on Motorola’s tech Turnaround,11/28/2005 , Working Knowledge for business leaders Archives Retrieved on 6/12 /2007 http://hbswk.hbs.edu/archive/5113.html      

Internship Final Paper

Gulf Overseas is a recruitment and Manpower outsourcing organization that offers professional domestic services. They deal with daily or post construction cleaning. They recruit cleaning staff that have specialized in different cleaning and organizing tasks that cover the sitting rooms, bathrooms, kitchens and even mosques. They guarantee quality-cleaning services from the team of dedicated cleaners at the preferred regular intervals the client will request. To ensure they maintain the same level of quality their staff will supervise the work regularly. Gulf Overseas provides the various kinds of skilled workers required to run homes and small businesses at the best rates while ensuring quality performance of the tasks. Gulf Overseas operates a well-established network of national offices that serves local, national and international organisations in all market sectors. The company provides placement opportunities aimed at successfully matching the requirements of our wide range of customers with those of the candidate’s choice of career. A board of management based at the head office runs the company. The board comprises of the General Manger, Finance Manager, Human Resources Manager, Operations Manager and Sales Manager. Team leaders, a majority of whom have grown through the various posts, run the satellite offices. In order to maintain its pole position in the industry the offices fall into three regions each with a Regional Sales Head. A Virtual Private Network (VPN) links the head office to the offices. The management has acquired state-of-the-art equipment to enable fast and efficient services to the clientele. Job Description: Intern-Human Resources Representative The role holder will assist the company achieve maximum profitability and growth within an assigned region by effectively selling the company’s services. Main functions: ââ€" ª Secures orders from new and existing clients through a relationship- based method ââ€" ª Assists clients to select the services that best suit them ââ€" ª Select the right candidates to be employed ââ€" ª Revise different types of training needed and to whom Details of functions ââ€" ª Sets up and sustains business relations with new and existing clients ââ€" ª Contacts, visits and conducts presentations to clients ââ€" ª Researches sources for new customers and determines their potential ââ€" ª Develops written proposals for clients ââ€" ª Expedites the resolving of customer complaints ââ€" ª Evaluates the market’s potential and establishes the value of potential and existing customers to the company ââ€" ª Organizes sales effort with the assistance of other core departments ââ€" ª Makes and manages a customer value plan for existent customer and hire towards customers desires (Regarding type of house keep etc) ââ€" ª Recognizes the benefits and links them to the company’s servicesââ€" ª Formulates and manages a sales strategy for the concerned market segment ââ€" ª Makes and supplies written and oral reports to the management ââ€" ª Keeps track of any internal and external changes that may affect the company’s offerings in the market ââ€" ª Takes part in exhibitions and trade shows Educational background: enrolled for a degree course or graduated within the last year with a degree in field of internship. Other qualifications: demonstrate aptitude in problem solving, capacity to establish solutions for customers. Must be results-oriented and able to work with minimum supervision and in a team environment Skills required: ââ€" ª Excellent communication, negotiation and organisational skills ââ€" ª Familiarity with MS Office Suite Applications ââ€" ª A valid driving license Schedule: 45 hours in a week Remuneration: a monthly salary of $250 1. WRITTEN REPORT ON TRAINING EXPERIENCE Benchmarking (Week 1): The intern-sales representative role aims at giving the role holder hands on experience at the workplace while practicing what he/she has learned in class. The intern is required to meet the set weekly target of two new clients who require the cleaning services. This accumulates to the monthly target where the management rewards the best performers. Interviews (Week 2): The Human Resources Manager, the Operations Manager and the Regional Sales Head conduct the interviews for these positions. The interviews last between fifteen to twenty minutes and cover personal attributes, educational background, work experience and situational analysis. They then contact successful candidates in a week, after which they embark on a training program before starting on their duties Compensation, staffing and bonus (Week 3): Gulf Overseas regularly receives applications and recruits for the various positions at the office level. The company pays its employees and interns on the 28th of every month. It also offers a comprehensive medical insurance cover for all engaged employees. To encourage high performance the company offers bonuses at the end of each year. Exit Interviews (Week 4): Gulf Overseas conducts exit interviews at the end of the internship period. Some of the things that they wish to know include whether the intern’s career goals have been met, what new skills has the intern acquired, what theoretical concepts has the intern practiced in the period, any positive and negative features in the period and suggestions for improving future programs. To vision such targets they sit the intern down as one of the panel, and he/she interviews a few interviewees.

Assess the view that in todays society the family

Assess the view that in todays society the family is losing its functions (24 Marks) According to functionalists the family has lost its functions, functionalism claim there is integration and harmony between different parts of society which rely upon each other to maintain a cooperating society. Functionalists view the family as vital organs in maintaining society, functionalism concentrates on the contribution of the family towards society and how the family fits with other social institutions to create and efficient society.Functionalists like Murdock argues that the family has four main unctions; reproduction as the family provides some stability for the reproduction and rearing of children, economic as the family provides for the family in terms of food and shelter, sexual and socialisation. Murdock regards these functions as necessary in any society; he suggests the nuclear family was found in every society however it is not the only form of arrangement that can carry these fun ctions out.For functionalists the family â€Å"fulfils a number of important functions for individuals and society such as the socialisation of children and the stabilisation of adult ersonalities† Functionalists like Parsons and Dennis argue that in contemporary society many of the functions performed by the family and pre industrialised society has been removed from the family. Many argue that â€Å"these functions are being taken over by other institutions† and that these have been transferred to other institutions for example the NHS as well as the education and welfare system.Parsons refers to this as structural differentiation and he also claimed that is process has meant that modern more specialised families now only have two main basic needs; Primary socialisation of children and stabilisation of adult personalities. However many sociologists argue against claims made my Parsons and Dennis, some argue that the family has not lost its functions. Fletcher and Sho rter 1966 deny that the family has lost its functions in contemporary society.They suggest that during pre industrial and early industrial society poverty meant that functions such as welfare and education were not effectively carried out. Children were often neglected and male peasants didn't care for their wives but more about their animals. Fletchers argues that the family has now more note fewer functions placed on it for example the ealth and welfare functions of the family have been strengthened by welfare state and parents now are more preoccupied with their children's health.Social services with their powers now intervene in family cases if there are reports or suspicions of child neglect and this has increased the responsibilities of parents rather than discouraging them. Feminism however disagrees with the view that the family has lost its economic role of a unit of production and argue that it has become a unit of consumption. They also majority of home work is productive but it not recognised as uch because it is unpaid and usually done by women. They argue that the economic contribution made by women is underestimated.Radical feminist Christine Delphine and Dianna Leonard 1992 argues that some functions of production have been lost but others are pretormed to a higher standard than the past tor example washing, ironing and cleaning as â€Å"family life is much less stable than it was in the past†. A traditional function of the family is the reproduction and nurturing of children being seen as the main reason for marriage as a means of passing on family property and roviding a future workforce. However this has changed as there has been an increase in the number of people having sexual relations before marriage and out of marriage.Another traditional function of the family was industrialisation and the growth of factory production in Britain, the family was a unit of production which meant the family home was also a work place. Children woul d learn the skills needed for life from their elders and they often followed their parents footsteps in life. However this has changed as well as since the 19th century work has moved outside he home to factories and offices. Families no longer produce the goods they need they go out instead to work and earn wages to but the goods.These skills needed can no longer be learnt from the family but rather in a place of work or education. Occupations are less likely to be achieved by kinship but instead by individual merits. Lastly the family traditionally played an important role in caring for children however before the twentieth century most children were poorly looked after due to poverty. This has now changed as the modern family gets more help in caring for children hrough a range of state welfare services and growing numbers of care services such as play groups and nurseries.All the writers tend to think in terms of the family without differentiating between different family types. Graham Allan and Graham Crow 2001 argue that attempts to identify the functions of the family can be criticised because of the functionalist ‘one size fits' approach. Postmodernists and different feminists reject this view that there is one single family type which always performs certain functions. This makes it difficult to measure functions of society.

Parallel DC circuits Lab Report Example | Topics and Well Written Essays - 500 words

Parallel DC circuits - Lab Report Example Hence, NI Multisim is an essential software that enables the user to observe the operation through simulation without performing that operation. Simulation software is play an important role in understanding how circuits operate in electronics. Electronic simulation software applies mathematical models to show the behaviour of an actual electric circuit. Electronics simulators include Circuitlogix, electronic work bench, NI Multisim among others. By simulating a circuit’s behaviour and response before building it, greatly improves efficiency and provides insights and relevant information concerning the behaviour and stability of electronics circuit designs. In many electrical circuits, it is important to determine the rate at which electrical energy is transferred into other forms of energy. To calculate power P for electrical appliances, we find the product of the current (A) through it and the Potential difference (V) across it. Thus, For resistors in series, the same current flows each of the resistors whereas the total sum of the voltage across each resistor equals to the total voltage applied. Therefore, the combined resistance is given by To study various waveforms on the DSO, the 3MHz Function Generator (TG300 Series) was connected to CH1 of DSO (Tektronix) using BNC leads. A sine wave of 1 kHz frequency and a root mean square voltage of 1.4145V was displayed on the screen. The period of the sine wave was determined using equation 1 in the introduction. Furthermore, the peak to peak voltage of a sine wave was measured and recorded as required. The waveforms and its FFT graphs were then printed out using the PC communication software. Similarly, a square wave with parameters 2 kHz frequency and 2Vpeak was shown on the screen. The period of the waveforms and the peak-to-peak voltages were determined. The FFT graphs were printed out as required. The above procedure was repeated for 1.5 kHz, 2Vpeak

How did the role of woman changed in the Egyptian movies today Research Paper

How did the role of woman changed in the Egyptian movies today compared to the old movies black white movies - Research Paper Example This is achieved through the support filmmakers receive from the government of Egypt. Egypt films possess ethnographic qualities and depict the situation of life in Egypt. Among the Arab countries, Egypt allows more participation of women in the film industries. Family conservatism, religious issues, male chauvinism and inadequate exposure to the film industry constitute some reasons causing Arab women to stay away from the film. While most Arabs viewed actresses as prostitutes, this view held no water in Egypt. Hence, the participation of Egyptian women in the film never created problems. Egyptian women participate in the film as actors, writers, directors, and even producers. Egyptian women participate both in front or behind the camera. The role of women in film continues to evolve from the black and white era to the 21st century. While the films in the past simply portrayed women as females, recent Egyptian films highlight the contemporary life of the Egyptian woman (Khouri, M, 2 010). The woman’s role in the Egyptian society continues to evolve, and filmmakers continue to reflect the changes in the films. The role of women in film continues to evolve from the feminism era during Nasser’s time to tackle fundamental issues facing women in the Egyptian society. 1930s and 1940s This period came immediately after the silent era. Although the picture quality still stood below standard at the time, the films majorly emulated those of old Hollywood. They mainly told stories of high society and low society class members. The films completely ignored the middle class at the time. The women’s role in the films majorly categorized women into two. The two categories included women from rich societies and those from the poor society. The costumes and ornamentation of women in the film connoted the difference in the two types of women. Women from the upper class were portrayed as glamorous and feminine. Meanwhile, men in the films appeared to be fragi le, poor or ultra masculine. The portrayal of gender roles at this time created an avenue to show modernization and class in a melodramatic way (Sakr, N, 2004). The Egyptian films at the time also constituted of the theme of love. The films depicted impossible love due to the disparity in class and social status. Women majorly played the role of the female. All they did in the film was waiting for a man to fight for them. The films advanced female weakness and victimization by choosing male actors with feminine features. Hence although, the character tried to fight for his love, he failed and became a victim. Observing films produced between 1930s and 1940s reveals the fact that male victims in films always possessed soft feminine features. Though indirect the passivity and powerlessness of these men in films further made the woman look weak in the society. The negative portrayal of women in the 30s and 40s film continued as women of the higher class represented or symbolized foreig n occupation. The high class woman also symbolized the monarchy and its corruption at the time. High class women in the Egyptian films always played the role of a socialite; a conniving woman who always seeks more power and wealth. The women in the films often plotted against their husbands and friends in order to achieve the wealth and power. This portrayal represented what the monarchy and colonial governments did to Egypt. The peasant woman, on the other hand, always played a naive peasant girl. A rich man lies to

British Petroleum Sustainability in Project Management Essay

British Petroleum Sustainability in Project Management - Essay Example It would be crucial to depict that sustainability, in business, generally refers to the approach of minimizing the unfavorable impacts caused by the operations of the business to the local or the global environment, the community, the society and the people altogether (Deloitte, 2010). Correspondingly, during the management of any project, gaining sustainability is quite mandatory as it works towards the welfare of the business in the long-run. In order to get a comprehensive understanding to this notion, the discussion of the paper will consider the example of BP Plc and its approach towards attaining maximum sustainability when managing projects. The primary aim of this particular study is to determine the approach of BP Plc in attaining sustainability in its worldwide operations through effective project management. The paper will also analyze the data gathered with the assistance of a sustainability framework that would be developed from the review of various literatures and jour nals. Literature Review Importance of Sustainability in Business It is apparent from the above discussion that sustainability is quite a vital component in various areas of the business of the companies irrespective of the industry they are operating in. It will not be ambiguous to depict that in order to ensure the long term survival of the business; companies need emphasize on enhancing their performances regarding sustainability. Businesses in the contemporary scenario need to deal with various challenges that are quite distinct and separated from the day to day activities of the organization. One such challenge for businesses today is dealing with the aspect of sustainability within various operational areas. Contextually, Clayton & Radcliffe (1996) argued that organizations in the modern scenario face challenges in terms of social and environmental issues that have hardly bothered the companies operated in the past. There is an extreme pressure from the government and other ext ernal non-profit bodies that instructs business units to conduct their business in a way that hampers the environment and the society to the minimum level. In many of the large organizations now-a-days, operations of the business largely focuses toward fulfilling the needs of the customers without harming the interests of the environment and the society altogether (Clayton & Radcliffe, 1996). Again in similar regard, in Fordham University (2013), it was depicted that sustainability in various operational areas of business lays a strong foundation for maximum profitability with regard to the long term operations of the business. According to the report, a sustainable business acquires the capability to deliver innovative products and services to the customers, promote accountability of the business and address the welfare of the shareholders and stakeholders of the business (Fordham University, 2013). In precise, it can be stated that sustainability in business can be regarded as a c ornerstone for the success of the same.

The development of technology is determinative; its expansion occurs Research Paper

The development of technology is determinative; its expansion occurs beyond the ability of human freedom to curtail it - Research Paper Example Technology has shaped the business, education, medicine, research and even social landscape. Unfortunately, the society has little control over technology and they have to conform to its changes. On this note, it is clear that development of technology is determinative and its expansion occurs beyond the human freedom to curtail it. In the contemporary world, it is clear that there has been rapid change in technology altering all social relations globally. The evolution of technology underpins the shift towards an information society, which is the relevant social structure today. Technology has changed in the social, medicine, agricultural, political, and business sector. The great focus on scientific research has led to the emergence of new technologies that are beyond human control. The internet and computer technology have completely change the business environment, while the environmental technology has changed the farming and treatment procedures. The development of sophisticated weapons such as nuclear bombs has changed the way people relate to each other. Oliver (2011) has raised the question whether it is the technology that conforms to the social structures or its converse. In his argument, this scholar puts it clearly that the society is too sluggish to put up with the technological changes that are h appening each day. On this note, it is the society that is tasked with conforming to the emerging issues that come along with this super-fast technological change. As such, the social construction depends on the changes that result from technology and not the reverse. On this note, it is the determinative nature of technology that requires that the people change and conform to the changes in technology. The agenda of technological determinism evolved right from the time of early philosophers such as Karl Marx. Karl Marx

Financial Economy Crisis and Its Influence on Society Essay

Financial Economy Crisis and Its Influence on Society - Essay Example These periods in time had a demonstrable and defininitive impact upon how the economic cycle, the American dream, and risk taking came to be understood. Firstly, in order to understand the Industrial Revolution, it must be understood that this was a period of runaway growth for almost each and every industry within the United States. Although it is oftentimes tempting to assume that the Industrial Revolution was only concentric upon benefiting the moguls that owned the iron and steel mills throughout the Northeast, almost each and every sector of the American economy experienced a level of growth as a result of this point in time. However, it must also be understood that the individual worker was at a distinct disadvantage for much of the Industrial Revolution. ... ervasive spirit of the era was one that believed that the growth that was being experienced and exhibited throughout the economy could somehow continue to be sustainable in perpetuity. By way of comparison, the period of the Great Depression evidenced a distinctly different, arguably opposite, societal, economic, and political approach. As a result of the fact that there were few if any jobs, investment was drying up, trust and availability of the currency was drying up, and little if any safety net existed for the people of the era, a true level of malaise and â€Å"depression† set in and defined the era. This is of course denoted with regards to such factors as the stagnation of the labor markets and the ultimate hardship that individuals felt with regards to the outlook for â€Å"bettering their position† in life. Obivously this has a direct correlation to the extent to which the â€Å"American dream† was believed to be a reality. Due to the fact that the mean s of creating â€Å"American way of life† was all but removed, it became incumbent upon the government and political sectors of the system to intervene and express the will of the people to fix the problems that were systemically plaguing and beleaguering the system. Such a point of view is rather well represented within the famous film â€Å"It’s a Wonderful Life†. Although a complex plot is woven around different types of hardship that cannot be defined purely economically, it is the economic hardship that is the final straw in prompting the main character towards the course of action that he takes. The economic hardship and the social fabric are two elements that are extensively represented within the film and two elements that factored heavily into how the Great Depression was felt within the United States

Teaching Process Research Paper Example | Topics and Well Written Essays - 2000 words

Teaching Process - Research Paper Example The researchers chose this problem because they have observed that the constant reminding and disruptions caused by talking out of turn interrupt and often deviates the flow of the lesson. It is time-consuming on the part of the teacher as s/he must focus on discipline rather than teaching the class. This constant reminding also depletes the energy levels of the teacher, which could be used for teaching instead. The researchers’ observations are reinforced by research from Fred Jones who found that 80% of the misbehavior in the classroom is comprised of talking out of turn. This proves that this particular behavior is a problem in the classroom and that there is a need to address it. Using the clip system created by the researchers will enable the teacher to remind and praise the student for raising his or her hand without disrupting the class or deviating from the lesson, thus encouraging decorous behavior and reducing out of turn talking.The study is significant because it p rovides teachers with a tool to teach students better classroom behavior through self-regulation without the need for constant reminders from The respondents of the study are the morning students of the preparatory class of the Raya School. For the scope of the study, the students will only be given clips during storytelling time. Storytelling time includes Genuine Love for Reading (GLR) and Critical Thinking (CT) time. GLR is the introduction of the book, the storytelling proper, and questions asked by the students before, during and after storytelling.

Ideology of Pakistan Essay Example for Free

Ideology of Pakistan Essay The ideology of Pakistan stems from the instinct of the Muslim community of South Asia to maintain their individuality by resisting all attempts by the Hindu society to absorb it. Muslims of South Asia believe that Islam and Hinduism are not only two religions, but also two social orders that have given birth to two distinct cultures with no similarities. The ideology of Pakistan took shape through an evolutionary process. Historical experience provided the base; with Sir Syed Ahmad Khan began the period of Muslim self-awakening; Allama Iqbal provided the philosophical explanation; Quaid-i-Azam translated it into a political reality; and the Constituent Assembly of Pakistan, by passing Objectives Resolution in March 1949, gave it legal sanction. It was due to the realization of Muslims of South Asia that they are different from the Hindus that they demanded separate electorates. When they realized that their future in a Democratic India dominated by Hindu majority was not safe; they put forward their demand for a separate state. As early as in the beginning of the 11th century, Al-Biruni observed that Hindus differed from the Muslims in all matters and habits. He further elaborated his argument by writing that the Hindus considered Muslims Mlachha, or impure. And they forbid having any connection with them, be it intermarriage or any other bond of relationship. They even avoid sitting, eating and drinking with them, because they feel polluted. Read more:  Political Issues in Pakistan The Ideology of Pakistan has its roots deep in history. The history of South Asia is largely a history of rivalry and conflict between the Hindus and Muslims of the region. Both communities have been living together in the same area since the early 8th century, since the advent of Islam in India. Yet, the two have failed to develop harmonious relations. In the beginning, one could find the Muslims and Hindus struggling for supremacy in the battlefield. Starting with the war between Muhammad bin Qasim and Raja Dahir in 712, armed conflicts between Hindus and Muslims run in thousands. Clashes between Mahmud of Ghazni and Jaypal, Muhammad Ghuri and Prithvi Raj, Babur and Rana Sanga and Aurangzeb and Shivaji are cases in point. When the Hindus of South Asia failed to establish Hindu Padshahi through force, they opted for back door conspiracies. Bhakti Movement, Akbar’s diversion. IDEOLOGY OF PAKISTAN WHAT IS AN IDEOLOGY? †¢ A political ideology is a system of beliefs that explains and justifies a preferred political order, either existing or proposed and offers a strategy (Institution, processes, program) for its attainment. †¢ An ideology offers an interpretation of the past, explanation of the present and a vision of the future †¢ Ideology is a set of beliefs, values and ideals of a group and a nation. It is deeply ingrained in the social consciousness of the people. †¢ It is a set of principles, a framework of action and guidance system that gives order and meaning to life and human action. HOW IDEOLOGY EMERGES †¢ When thinking of a nation or a social group is rejected. †¢ An ideology emerges when people feel strongly that they are being mistreated under an existing order, when their status is threatened by fundamental changes occurring in the society, and when the prevailing ideology no longer satisfies them †¢ STEPS OF IDEOLOGY EVOLUTION o Consciousness o Analysis of current situation o Creating new thinking o Legitimate – De-legitimate o Role of Leadership IMPORTANCE OF IDEOLOGY †¢ It is a motivating force †¢ It provides a common plate form.

Romeo And Juliet Play And Movie Comparison Film Studies Essay

Romeo And Juliet Play And Movie Comparison Film Studies Essay The crown of English literature for plays, embedded with timeless and priceless gems, rests certainly on the head of William Shakespeare. Shakespeare has created masterpieces in every possible genres of play. Romeo and Juliet is an everlasting (or ever grey due to tragic over tones?!) play which draws undivided or unparallel attention of the writers even during this modern era. Apart from enjoying immense popularity when it was enacted as a drama during the early part of the sixteenth century, the beginning of mid twentieth century witnessed this play being converted into movies in 1968, and 1996. Both the movies stayed faithful to the original storyline; however, the 1996 version, Baz Lurhmann adopted the storyline to reflect the revealing trend of dispute among two feuding families. It is an exciting task to make a detailed study of the play, and its comparison in different aspect with the immensely popular 1996 version directed by the Australian, Baz Lurhmann. Romeo and Juliet, though termed as tragedy carries more of Shakespeares comedy elements. Love is obviously the dominating and most vital theme of this play. The whole play is intertwined on the romantic love between Romeo and Juliet at their first sight. In this play, love supersede other characteristics such as loyalty, emotions etc. In this play, the lovers deny the family and the entire world and proceed with their marriage. This is evident from the words of Juliet, Or if thou wilt not, be but sworn my love, I / And Ill no longer be a Capulet (Romeo and Juliet. 2.2. 38-39). Romeo abandons his close friends, Mercutio and Benvolio and even risks his life and returns to Verona for the sake of his lady love even after being sent in exile. Love becomes a riding force for every incident narrated in the play. The lovers are emotionally triggered and take impulsive decisions; by this, they go against the norms of this world. Also, love is described as a religion. This is clear in the lines describing Romeo and Juliets first meeting. The readers can observe that Juliet has no words to explain her love for Romeo and thus refuses to describe it in words. But my true love is grown to such excess / I cannot sum up some of half my wealth (Romeo and Juliet 2.6. 33-34). Thus, it is clear that both the lovers are not able to explain their love and differentiate it with the society, family and religion. Their inability to draw line between their love and other ties can be said as a vital reason for their tragic end. By this, their love takes a back seat and death and violence occupies the front seat. The delicate ingredients of family feud, immature teenage aspirations and above all the raging love between the teenagers provides a great and ideal platform for Shakespeare to come up with an immortal tragedy. It is quite natural that film makers were inevitably attracted and motivated to make an interesting movie from the play. The project of making a movie on Romeo and Juliet certainly has some challenges to be encountered. Firstly, in the narrative, the vivid descriptions of the various scenarios are brought out in a several lines of verse; while the same can be made into a visual presentation involving much lesser times and words. Secondly, certain specific features in the realm of plays such as soliloquy are brought out in a distinctive style but picturization of the same is a different proposition altogether as the technical advancements has facilitated to project the actors expressions and bodily gestures by way of close-up shots and suitable editing in a forthright manner which is not possible in the play. Again, the advanced film making technique with avenues like lightning, wide variety of locales, costumes, advanced make-up facilities, make-up for an effective combination to produce excellent visual effects as compared to the limitations in the enactment of the play. Thus, the avenues are open for effecting the most picture perfect visualization. Baz Luhrmann has been successful in innovating the adaption of the screenplay in a different background scenario drawing a unique visual style, reflecting the politics and trends that existed in a combination of 1940s, 1970s and 1990s. Luhrmann deposits the play in the modern Verona beach; this can also be interpreted as reminding part decaying Miami and part Mexico City as frequent and high crime rate areas (Berardinelli, 1996). Accordingly, fast cars with roaring engines in the movie replace the horses in the play. Guns come in to occupy the place of swords and daggers. This kind of a hybrid with an old play in new setting makes a startling impression on the viewer. While trying to bring out the directors intent, it would be in order to bring out certain important scene of the play, especially pertaining to the love-scene. The way it has been brought out in picturization acquires a special credit. Firstly, the balcony scene is considered by many scholars to be the highlight of the play where the impact of youth love is brought out vibrantly to be stronger than all the forces that work against it. Luhrmann takes Shakespeares use of 190 lines and reduces it to 90 lines. He also switches the venue from the orchard to the swimming pool. However, he manages to retain the main intent of the lovers (Modern Film Adaptations of Shakespeare). Again, the camera work here is quite impressive: in usual cases the camera is moving frantically, however here the camera remains fixed in a tight close-up as Romeos dialogue, But, soft! What light through yonder window breaks? (Romeo and Juliet 2.2.2), and the camera stays extremely close to the lovers as they disco ver each other and realize how much they are attracted to each other and how deep in love they are with each other. This scene take place in the pool courtyard of the Capulet mansion and is noticeably more muted than other scenes; the importance of words and feelings gain ascendancy allowing Shakespeares poetry to come through in full bloom (Modern Film Adaptations of Shakespeare). While essaying on the directors perspective, it is worthwhile to discuss about the technical credits of the movie: the camera is always seen roving around; there are many instances in the movie where rapid cuts and screaming soundtrack might make the viewer doubt whether he is watching a rock-video! Also, the camera tricks, the special effects such as a roiling storm and the rebellious splash of colors right through the movie gains priority relegating the romantic theme into the background, in the process, lose certain more intangibles of intricate romance. This is more manifested in the first few scenes of the movie and tends to get corrected as it progresses. In conclusion, any adaptation of a Shakespeare play is determined by two major factors. The first is the competence of the director. The second factor is the ability of the main cast members. Any other innovations and unconventional flourishes applied by the director and technicians will not carry any significance. With these viewpoints, the litterateur can appreciate that the play Romeo and Juliet has fallen in the capable hands of directors and actors such as Luhrmann, DiCaprio and Danes. This 1996 film version of the play, despite being interpreted as a loud and brash version, and despite being unacceptable to the high-level experts as a classic, it has certainly helped widen their perspective to venture into any movie that bears the credit based on play by William Shakespeare.