Shri Ram Restaurant - Operations Management Essay

Shri Ram Restaurant - Operations Management - Essay Example Sometimes the customers have been quoted saying that, the services are slow and the rooms squeezed and that people should only go there when they are not in a hurry or are craving for South Indian foods. They have continuously complained that the decor is tacky and the lighting very poor (tripadvisor, 2013). Although the restaurant is well furnished and well equipped with Colourful painted walls, such comments from customers should be seriously treated taking into account that ‘the customer is always right’. Such problems have been causing slow growth of the business due to low customer turnover. To deal with these challenges, Shri Ram Restaurant needs to identify the areas with discrepancies and come up with proper solutions. The main issues that need to be handled are; inventory and capacity management, supply chain management, risk management, lean and waste management, demand forecasting and queuing calculations, quality models, and global and international issues. I n order to complete the customer’s requirements, the restaurant should manage the inventory effectively. Managing finances by use of database is very crucial for effective and accurate use of funds. Quality management remains the key point that forms basis for the business’s main stay and a pacesetter for steadfast growth and expansion.According to Laird and McCutcheon (2002), risk management is the integrated loom to the management of the constant reduction of risks to environment assets, production and people in the industrial setting... Purpose of Case Study The purpose of the study is to better the services of the restaurant through improvement of customers and staff management and production processes. Sometimes the customers have been quoted saying that, the services are slow and the rooms squeezed and that people should only go there when they are not in a hurry or are craving for South Indian foods. They have continuously complained that the decor is tacky and the lighting very poor (tripadvisor, 2013). Although the restaurant is well furnished and well equipped with Colourful painted walls, such comments from customers should be seriously treated taking into account that ‘the customer is always right’. Such problems have been causing slow growth of the business due to low customer turnover. To deal with these challenges, Shri Ram Restaurant needs to identify the areas with discrepancies and come up with proper solutions. The main issues that need to be handled are; inventory and capacity managemen t, supply chain management, risk management, lean and waste management, demand forecasting and queuing calculations, quality models, and global and international issues. In order to complete the customer’s requirements, the restaurant should manage the inventory effectively. Managing finances by use of database is very crucial for effective and accurate use of funds. Quality management remains the key point that forms basis for the business’s main stay and a pacesetter for steadfast growth and expansion. Risk Management According to Laird and McCutcheon (2002), risk management is the integrated loom to the management of the constant reduction of risks to environment assets, production and people in the industrial setting. Chandler (2003)

Uptown, Dakota and Powermaster Case Study Essay Example for Free

Uptown, Dakota and Powermaster Case Study Essay In 1989, R.J. Reynolds announced to introduce a plan for Uptown, the cigarettes designed to target at black smokers. However, Uptown never reached the shelves because the opposition of some interest groups. In 1990, R.J. Reynolds begun to sell Dakota, which were a new cigarette brand targeted primarily at 18 to 24 years old female. In 1990, the alcohol producer Heileman Brewing Company launched a new high-alcohol drink PowerMaster, in order to targeted at black customers. R.J. Reynolds Tobacco Co. and G. Heileman Brewing Co. targeted the minority and ethnic groups. The segmentation marketing strategy of the cigarette and alcohol company induced some controversy marketing problems (Smith, 1995). II. Ethical Issues of the Company The ethical issue of R.J. Reynolds and G. Heileman Brewing was the same: they targeted the consumer segments viewed as â€Å"vulnerable† with the unhealthy products. Although marketing segmentation is an important marketing strategy for the company, the introduction of Uptown, Dakota and PowerMaster have resulted in controversy and even criticized as unethical because the products targeted at those people who are in lower income and with fewer education experience. 2.1 Ethical Issues Related Uptown and Dakota ï ¼Ë†source: http://www.naaapi.org/documents/uptown.aspï ¼â€° With sales amount declining, R.J. Reynolds announced to introduce Uptown to seek new customers. Uptown is designed according to the black customers’ performance with lighter menthol and upside down filter. Uptown was charged for its misleading advertisement message brought more disease to a group with high smoking illness and mortality (Richard J, 1998). Although the plan of Uptown was cancelled because of the strong against of the social interest groups, the company’s segmentation strategy was implemented via other brands such as Dakota. Dakota targeted young female through the use of younger slim models and the advertisement slogan to mislead the young women smokers. Most of the targeted customers of Dakota were white female with high school degrees or blue-collar workers. They were so young to have good self-control awareness or the ability to judge true or false from the advertisement. And the company advocated Dakota as slim cigarettes and appealed the young female customers with misleading message. 2.2 Ethical Issues Related to PowerMaster PowerMaster is a malt liquor that drawn criticism from health organizations, which charged the company promoted the products to poor blacks and inner-city neighborhoods. According to the investigation of these organizations, alcohol was connected to many serious social problems, such as suicide and family violence. And the black men had a 40 percentage higher death of liver cancer than the white people (Bureau of National Affairs, 1991). (Source: http://www.google.com.au/search?q=powermasterhl) III. Relevant Interactions and Connections of the Stakeholders There are eleven stakeholders involved in this case study. In the following part, I will use the stakeholder interaction model to identify the specific stakeholders and the relevant interactions and connections among them. And find how they think and value the ethical issues and their decision. The stakeholder interaction model (Source: Maignan, Ferrell and Ferrell, 2003) 3.1 Company (Management) Company: R.J. Reynolds Tobacco Co. (RJR); G. Heileman Brewing Co. Senior administrator: RJR’s CEO; RJR’s Marketing VP: Peter Hoult; Spokesperson; Marketing VP of Philip Morris Co. Both of the companies were under the heavy pressure to improve the marketing share of their products and create more profits to both the shareholders and employees. The business performance of the company will influence relationship with local government, community and suppliers. The senior administrators introduced the mew brand to customers, and explain the controversy from the perspective of the company. They provided and applied the segmentation marketing strategy and targeted at the vulnerable customers. They believed that the targeted customers have right to buy the products that fit their preference, the introduction of new products won’t change the whether they buy or not. Targeting at some special groups is just a tactic of marketing choice. 3.2 Customers They want the products that better need their needs, and the products are available in the right places with the right prices. The choice of customers will decide the company’s operating condition and employee’s welfare. And the employees produce the products and sell them to customers. Interest groups were looking forward to protecting the health of them. Customers pay tax to government; therefore, the government should make efforts to protect their legal interests. Customers have rights to buy alcohol and cigarettes, but some customers may mislead by the unethical strategy of the company and bring bad effect to themselves. 3.3 Government Senate; National Coalition; The government should be responsible for the citizen’s health, when the company introduce the harmful products to the customers and bring bad social impacts, the government can regulate and administrate the company through tax or laws. 3.4 Community In this case, the community leaders charged the promotion of alcoholic products of G. Heileman Brewing Company which are targeted at the black and Latino neighborhoods resulted in a series of social problems (Folt,1991). The Community provides the company with physical and social infrastructure that allows the company to do business. 3.5 Suppliers The suppliers are business partners of the companies, they want to maintain long-term and trusted relationships with the company. 3.6 Shareholders In this case, the shareholders were the people who bought the stocks of the R.J. Reynolds Company and G. Heileman Brewing Company. They were granted to get the profits of the enterprises in the form of dividends and they wanted to maximum their return on the investment. Shareholders also wanted the company to behavior ethically and gain good reputation, however; in some instance the stockholders’ strong desire to get profits may push the company conduct unethical marketing strategy in order to meet the commitments to the shareholders. 3.7 Employees The employees and shareholders mutually influenced each other, employees wanted to get reward consistent with their performance in the company. They brought economic profits to the stockholders, and they hoped their welfare could be improved as a return. Although employees of R.J. Reynolds and G. Heileman Brewing were not the direct business decision makers, they produced and sold the â€Å"unethical† cigarettes and alcohol to the vulnerable customers. And as a member of company, their welfare is related to whether the customers choose their products or not. When they loss the trust of customers they will also lose their own interests. 3.8 Special Interest Groups Public Health Organizationsï ¼Å¡Health and Human Services Secretary; The Women’s Tennis Association; Center for Science in the Public Interest (CSPI). Public Health officials (Louis W. Sullivan; Reed Tuckson; Surgeon; General Koop) They have activities against the company and give information to the customers via the mess media. They criticized the Tabaco and alcohol company giving misleading information to the venerable customers and exploited profit from the poor, young, black and Hispanics groups. The special interest groups try to stop the unethical business strategies of the companies through boycotts and giving public censure to the government agency in order to protect he customers from unhealthy habits and behavior. 3.9 Trade Associations The Beer Institute; Bureau of Alcohol, Tobacco and Firearms (BATF); The trade organization is an organization in the same trade formed to further their collative interests. The relative Trade Associations has the power of giving approval of using the label and also has the rights to use the related policies and regulations within their industry to control the behavior of the enterprises. In this case, BATF pushed G. Heileman Brewing Company to drop the word â€Å"power†. 3.10 Competitors Philip Morris Co.; BAT Industries; Black Sunday; Crazy Horse; St Ides. The marketing shortage of the company’s competitors may give the decision maker some enlightenment. And the company may imitate competitors’ profitable products and transfer its attention to the new area, do research on the new products in order to compete with others. In the case, Philip Morris is the leading cigarette company provides young female smokers with the brand Marlboro. The strategy of Phillip Morris pushed R.J. Reynolds into targeting at young female customers. 3.11 Mess Media: The black oriented newspapers and magazines such as Jet and Ebony; Other media; Commentator of the media; New York Times; Beverage World; Fortune. The target marketing oriented media published alcoholic drinks and Tabaco advertisements to the customers, which may induce the prevalence of smoking. Other media reported on the protest against targeting at vulnerable customers. The Commentator of the media offered the customers with insightful analysis of the target marketing products and give suggestions to officials in the health organizations. IV: Rank the Stakeholder It is necessary to understand the relationships of all the stakeholders involved in the activity of the company or the interest groups. Having a good management of the relationships with each kind of stakeholder will be beneficial to the performance of that organization. The following two lists showing a rank of the stakeholders involved in the business activities of R.J. Reynolds Tobacco Company and G. Heileman Brewing Company from the perspectives of the two companies and interest groups respectively. The shareholders hold the stocks of the company, in other words they can decide the company’s fate, and it’s the company’s obligation to maximize the stakeholders’ benefits, So R.J. Reynolds Tobacco Company and G. Heileman Brewing Company ranked their own shareholders in the most important place. Employees can provide research, manufacturing and sales services to the customers, their satisfaction of working conditions and welfares will influence their performance during the working period and then directly influence the company’s operating performance. Customers are usually regarded as the most important stakeholders. No company will operate well if it cannot persuade customers to buy its products. Therefore, both R.J. Reynolds and G. Heileman designed new brand products to the customers in order to increase their marketing share and get more profits. But they used wrong marketing segmentation strategies, and brought bad effects to the vulnerable gr oups that they are targeted at. 4.2 From the interest group’s perspective | | 1| Customers| 2| Community| 3| Mass Media| 4| Employees| 5| Government| 6| Trade Association| 7| Shareholders| 8| Suppliers| 9| Company| 10| Competitors| In this case, all the interest groups involved in are the noneconomic public health organizations such as Health and Human Services Secretary; The Women’s Tennis Association; Center for Science in the Public Interest (CSPI) and so on. These noneconomic interest groups seek the solutions of the public concerns and issues. They against the tobacco and alcohol companies targeted at some vulnerable customers, and sold harmful products to these customers with unethical ways. Therefore, from the interest group’s perspective, the interests of the customers should be ranked in the fist place. â€Å"The basic meaning of Community is a group of people living in the same locality and the same government † (Wikipedia). The ultimate objective of the interest groups is solving the social issues that they concerned and about and then improve the total living standards of the community. And the Community provides the company with physical and social infrastructure that allows the company to do business. Therefore, when a company was failed to exercise its obligations, the Community has the duty to interdict its unethical behavior (Patrick 2004). In the case, the boycott and other against activities of the interest groups are under the support and assistance of the mess media. The media not only gave the pressure to the unethical companies, but also showed right guidance of public opinion. V: Alternative Courses of Action and Recommendation 5.1 Alternative Courses of Action Recommendations for Company For R.J. Reynolds Tobacco Company and G. Heileman Brewing Company, they should rank the customers in the first order rather than their own interests. Although marketing segmentation is an useful strategy in some conditions, the marketers of the alcoholic and tobacco industry should not target at the groups who are vulnerable due to their disadvantages in income, knowledge, age, life circumstance and so on. The alcoholic makers should provide the obvious marks with the information of the content, serving size the macronutrients, and the hazard of over drinking. The companies should participate more in the charitable activities, help and sponsor the people who suffer from the bad disease may caused by their products in order to have a better implementation of social responsibility. 5.2 Alternative Courses of Action Recommendations for Interest Groups For the interest groups, they should help and training these vulnerable citizens directly with informative knowledge and cooperate with government rather than only criticizing the cigarettes and alcohol company. Cooperating with the government in order to better restrict unethical business strategies in alcoholic and tobacco industry. The government could use more methods to regulate and administrate the enterprise behavior through tax and law. Providing tobacco-use prevention courses in the school. The general awareness of the smoking harms health should be introduced since the primary school and reinforced in the high school in order to increase the successful rate of preventing tobacco for the young people. Encouraging the family members of the smoker or alcoholic drinker to persuade them giving up the unhealthy products or reduce the quantity of consumption. Reference Smith, N 1995, ‘Case Study: Uptown, Dakota, and PowerMaster’, Communication in Business: Internal and External, P54-58. Patrick, E, Gene, R, Norman, E Thomas, A 2004, Ethical marketing, Pearson Education, New Jersey. Grace, D Coken, S 2005, Business ethics: problems and cases, Oxford, New York. Fisher, C Lovell, A 2006, Business ethics and values: individual, corporate and international perspective ,Pearson Education, Harlow. Warner, K, Goldenhar, L1992, ‘Targeting of cigarette advertising in US markets’, Tobacco Control, vol.25, P30. http://www.naaapi.org/documents/uptown.asp http://www.google.com.au/search?q=powermasterhl Richard, J 1998, Life in a Business oriented society, Allyn and Bacon, Boston. Smith, C Martin, E 1997, ‘Ethics and target marketing: the role of product harm and consumer vulnerability’, Journal of Marketing, vol.61, P1-20.

The Style File: Strunk and White vs. Williams :: Learning Writing Essays

The Style File: Strunk and White vs. Williams What is the definition of style? Is there an exact way of interpreting style individuals create in their writing? What is the importance and function of style in the writing process? Does style really matter? Before encountering books such as William Strunk Jr. and E.B. White’s â€Å"The Elements of Style† and Joesph M. Williams â€Å"Style Toward Clarity and Grace† I had not put much thought into these questions. My main focus was to get my writing assignments completed, turned in, and out of my mind. However, these two books create a whole new outlook on the world of writing for any individual who can open the cover and their mind. â€Å"Style† strives to explain how writers can improve clarity, cohesion, usage, and elegance to become a more effective writer. This book is not meant to be read once, for the full potential can not be achieved unless it is absorbed several times. Packed from cover to cover with real life examples ranging from the worst imaginable to greatly improved, Williams provides a detailed explanation of how to transform any writers work. Charts, graphs, and diagrams may add some confusion but can be helpful for individuals who depend upon visual aids. On the same note, â€Å"The Elements of Style† also entails rules, guidelines, and examples for the purpose of the writer’s improvement. However, the approach is entirely different. This little book entails several important topics including rules of usage, missed used words and expressions, principles of composition, and approaches to style. The advice in â€Å"Elements of Style† is simple, clear, and straight to the point. Rules are short, and boldface so they are easy to quickly look up if the writer is in need of a quick on the spot tutorial. Following the boldface rule are a few statements or paragraphs with an explanation. Examples are only found for some of the rules but the ones given are not as elaborate as in â€Å"Style.† This book allows for a quick read and refreshing of rules and guidelines that have been encountered throughout an individuals writing career. There are several aspects of Strunk and White and Williams books that I had already learned years ago and forgotten or had just discovered for the first time.

The Yanomamo of the Amazon Basin Essay -- essays research papers

Yanomamo Paper Assignment   Ã‚  Ã‚  Ã‚  Ã‚  Napoleon Chagnon has spent about 60 months since 1964 studying the ‘foot people’ of the Amazon Basin known as the Yanomamo. In his ethnography, Yanomamo, he describes all of the events of his stay in the Venezuelan jungle. He describes the â€Å"hideous† appearance of the Yanomamo men when first meeting them, and their never-ending demands for Chagnon’s foreign goods, including his food. There are many issues that arise when considering Chagnon’s Yanomamo study. The withholding of genealogical information by the tribesmen, and how Chagnon was able to obtain his information is an interesting and significant aspect of this study. Why did Chagnon feel that this genealogical information was important? And was Chagnon’s choice to study the Yanomamo, despite their hesitancy to cooperate, a wise and ethical one?   Ã‚  Ã‚  Ã‚  Ã‚  Chagnon spent his first five months collecting what he thought was an intricate and elaborate table of genealogical information, marriage relationships, and kinships within the Yanomamo village of Bisaasi-teri. He knew from the beginning that it would be difficult to obtain the actual names of the tribesmen because it is a symbol of honor, respect, dignity, and political admiration. The less your name was spoken in public within the village, the higher you were regarded. And it was considered an extreme taboo to discuss the names of the deceased as well, which made it exceptionally difficult for Chagnon to trace family lineages to the past. Chagnon would interview villagers asking for the names of all members of their community, including the deceased. He recounts many situations in which the interviewee whispered a name into his ear, made him repeat it aloud and then the person whose name he was supposedly calling would cry out in anger while others laughed. It w asn’t until five months into his development of a genealogical chart, on a trip to another Yanomamo village, that he discovered the name he had for the village headman translated into â€Å"long dong† and that all of his names were in fact ridiculous and, of course, incorrect. For months and months to follow Chagnon would have to be incredibly strategic and smart in choosing who to interview and what to ask them. He began to only interview in his hut in private, where distractions from other village members could not in... ...ission. The Yanomamo seemed to be quite hesitant in accepting Chagnon, and even now he recounts events where they try to take advantage of him and the things that he brings. This is part of their culture, but what is the global importance of his research? I’m sure there is an answer because his study is widely accepted and taught, hence this paper, but I have not been able to understand the purpose of such projects other than fascination. In general, the â€Å"ethics† of something is an issue that must be decided by those involved in the situation. The opinions of the Yanomamo as to whether or not Chagnon’s genealogical study was ethical are just as important as the western scientists’ opinions. And if language presents a barrier to communicate and agree on a study taking place, then maybe that study just was not meant to happen. Not everything and everyone in this world is open to be analyzed, photographed, interviewed, etc. by western scientists. So was it ethical for Chagnon to go to Bisaasi-terri, drop his bags and start working? I say no. Was it really that important for Chagnon to go there and study people who didn’t come out and announce their welcoming of outsiders? I say no.

Leading Change Custom Research by Essay Writers

As the modern business world becomes more complex, so too do the things that are required for organizations to emerge as viable competitors in the challenging international environment of the 21st century.   In his book â€Å"Leading Change†, John P. Kotter discusses the needs of 21st century organizations at length; through the course of his discussion, Kotter makes several assertions that correspond directly to certain areas of education.   In this paper, two of these areas will be further discussed. The Impact of Kotter’s Book on Educational Administration Generally stated, from Kotter’s point of view, the organizations and organizational leaders that will be most successful in the 21st century will be those that embrace learning as a lifelong pursuit (Kotter, 1996), which of course should lead to better leadership, decision making and hence stronger organizations. With this premise in mind, the impact of Kotter’s theories on educational administration becomes much clearer; administrators in the modern educational system must not make the mistake of viewing education as something that the individual pursues in their earlier years as a means of starting a career, but must view education as a holistic process that is the common denominator in the life of an individual, even after starting on a career path to upgrade skills, become more proficient in present job responsibilities, and perhaps to be promoted to higher positions where they can have more of a positive organizational impact. The demand that will exist for lifelong learning will mould the role of educational administrators into a sort of career coach or adult mentor, whereby they will be consulting the long-term learner on the best educational path to take; moreover, based upon the demands for certain curricula, the administrator will undoubtedly be involved in the creation and implementation of new courses to meet growing demand. How Kotter’s Work Could Shape the Knowledge of Educators As a consequence of the directional change of educational administrators, Kotter’s work could also shape the knowledge of educators in several significant ways.   Kotter, in â€Å"Leading Change†, puts forth the philosophy that without learning, no major positive change can take place in an organization, and with this end in mind, the members of a given organization need to be encouraged to â€Å"learn how to continue learning† and â€Å"learn how to lead† (Kotter, 1996). Therefore, just as the administrator will play a mentoring role in this new learning process, the educators themselves will become the main drivers of these new learning strategies, in pursuit of the end result.   Educators will also need to renew a commitment to lifelong learning, as they return to the classroom as students in order to learn the kinds of material that they in turn will be required to teach to the lifelong learner. In addition, their educational approach to the student will surely change extensively due to the fact that they will be directing lessons toward a much different demographic than usual, with different goals and ways of retaining material that is given to them.   Lastly, the educators will need to keep in mind that the adult learner may be resistant to the educational process, at least initially. Summary John P. Kotter poses a challenge to leaders, organization members, and the educational community in â€Å"Leading Change†.   This challenge comes in the form of a call to action that, if followed, will undoubtedly advance the modern organization and change the face of business for generations to come.   With business and education working in tandem, a new revolution is on the horizon that will provide, along with challenges, endless opportunity and promise. References (Kotter, 1996) (Kotter John P 1996 Leading Change)Kotter, John P. (1996). Leading Change. Boston: Harvard Business School Press.   

The eNotes Blog Celebrate Bloomsday and Learn About JamesJoyce!

Celebrate Bloomsday and Learn About JamesJoyce! Here at , we love the opportunity to celebrate literature and our favorite authors, and it just so happens that one of the most internationally recognized literary holidays is right around the corner!On June 16th, we honor the highly influential James Joyce and his most famous work  Ulysses with a little celebration known as Bloomsday. For those of you unfamiliar with the story,  Ulysses is a 20th century take on Homers  Odyssey, and it follows a day in the life of character Leopold Bloom as he meanders his way around Dublin, encountering individuals with unique life stories whilst he contemplates his own.  Ulysses  is written in a stream of consciousness format, playing with experimental prose so as to better delve into the minds and thoughts of his characters. As Irish scholar  Declan Kiberd  said, Before Joyce, no writer of fiction had so foregrounded the process of thinking. In other words, James Joyce was a talented writer and  Ulysses was very much a display of his literary abilities. The story, published (at first merely serialized in an American newspaper) in 1918, was already gathering a decent amount of buzz only two years later in 1920. As early as 1924, there were records of the first celebrations of Bloomsday, acknowledged by Joyce himself in a letter to Miss Weaver, his longtime patron, where he states, There is a group of people who observe what they call Blooms Day- 16th of June. Since then, the festivities have broadened significantly and are now well-known throughout the globe, with celebrations from Dublin to Australia. These days, typical festivities involve readings of the novel, pub crawls, themed meals, dress-up, and more Guinness than you thought possible. But, to keep things PG, enjoy the following list of facts about James Joyce and his famed novel to get you in the spirit of the season. Joyce  had a couple of intense phobias, including a lifelong fear of dogs, inspired by a canine attack in his youth. His other more pressing fear was a terror of thunderstorms; also in his youth, his grandmother would tell him that thunderstorms were a sign of Gods wrath. Even after he declared his independence from the Catholic Church, it seems the fear stuck with him, and he never quite grew accustomed to the presence of thunder and lightning. Joyces grandson, in addition to being named after a character in  Ulysses, has done much to contribute to his late grandfathers legacy.  It is heavily speculated that Joyces grandson, Stephen, has destroyed a number of his grandfathers letters to protect their contents from prying eyes. Additionally, Stephen has spoken out a number of times and prevented what he deemed inappropriate adaptations of Joyces work. You may wonder why Joyce specifically set  Ulysses  on June 16th  Well, wonder no more! Joyce chose this particular date because it was the anniversary of his first date with Nora Barnacle, the woman he would eventually marry and have two children with. Nora Barnacle The library at University College in Dublin was named after him (The James Joyce Library). As it turns out, Joyce actually attended a number of schools, including Clongowes College and Belvedere College, before  finally graduating from University College in Dublin. Ted Hughes and Sylvia Plath were also Joyce/Ulysses  fans The two authors tied the knot on June 16th, 1956 in honor of Bloomsday- it seems quite the day for romance! He didnt originally aspire to be a writer. Though his father, John Joyce, was deeply invested in literature, the father and son didnt get along too well and its likely that James Joyce went into the study of medicine to distance himself from his fathers legacy. Whilst in Paris studying science and medicine, Joyce was called back to Dublin to see his mother on her deathbed; he did not return to the medical community and instead turned to writing (though he and his wife did return to continental Europe). He wasnt the most sociable. Documents and personal accounts of the time period describe Joyce as aloof or arrogant, and it is likely that these descriptions assisted in the  perception of artists and authors as mysterious and avant-garde. He didnt play nice with other writers either Particularly in the case of William Butler Yeats. Yeats was desperate for the younger author to like him and offered on multiple occasions to read Joyces poetry. Eventually, Joyce replied with rolled eyes and the comment: I do so since you ask me, but I attach no more importance to your opinion than anybody one meets in the streets. Yikes! (Let us point out that Yeats is also a rather spectacular author, respected both in his time and still today). Joyce underwent twenty-five  eye surgeries in his lifetime.*  Even today, with the evolution of modern medicine, we dont often think of people going under the knife more than  maybe a couple of times in their life - except in the case of extremely persistent conditions. Joyce was a sufferer of one of those unfortunate conditions, and it just so happened that it was his eyes that bore the brunt of the misfortune. Famous for his relative blindness, Joyce received his first pair of glasses at just six years old. Only years later did he begin what would be a lifetime of attempts to repair conditions like inflammation of the iris and spontaneous reshaping of the pupil. *Bonus eye fact: On more than one occasion, doctors applied actual  leeches to his  eyeballs to reduce swelling. Think of that any time you have to go to the eye doctor, and thank your lucky stars that medicine has moved beyond leeching A lot of early copies of  Ulysses  were burned. As stated before,  Ulysses  was originally published as  a serial in the U.S. in 1918, but it was not made into an official book until 1934. Somewhere in those sixteen years between the serial and the novel, some hooligans got it in their minds to combine and bind some illicit copies and distribute them via post. Well, when the U.S. Post Office got wind of this plan, they seized the illegal copies and had them all burned.

Reading ability of Damascus class Essay Example

Reading ability of Damascus class Essay Example Reading ability of Damascus class Essay Reading ability of Damascus class Essay Introduction: a. Background of the Study Reading is the most important skill a person should develop. The ultimate goal of reading is to help a person be able to understand the written material, to evaluate it and to apply it in a certain subject. In order to accomplish these things and be good in reading comprehension, one should read books more often. A person who reads book may have a wide range of imagination compared to some who dont. According to an essay writer named Arlene Babes-Evoke Filipinos are not book lovers. As what she had written, Filipinos hate solitude and are also impatient. However, there are some opinions that not all Filipinos are these kinds of readers. Nowadays, many of the Filipinos who loved to read books are experiencing difficulties in how to make reading, a habit. So in this study, the researchers will be discussing about how a certain section loved or hate books. The focus of this research study is the Grade VI pupils of Isabella District II. Many would think that all students in this section are interested in reading books, not knowing that almost half of this class are not book lovers; yes, they do read books but only for the sake of grades (e. I. English subject). This research study will help readers understand and work out the problems why there are still students who have difficulties in reading books. This can help some of the students of the Damascus class to learn and find books as the love of their hearts. B. Objectives of the Study The purpose of this study is to find out the reasons why some of the IV Year Damascus class have no reading interest while several of them are critical readers of all kind of books. Specifically, it hopes to answer the if. : 1 . What are the reasons why there are still several Damascus class does not find books interesting? 2. What is the percentage of the Damascus class who loves to read books? Who does not have any interest in reading books? 3. On what level of reading, the students of fourth year Damascus is? 4. What help are being taken to eliminate the reading illness? 5. What help are being taken to improve the level of reading of the book lovers in the Damascus class? C. Scope and Limitation This study is concerned with the reading problems of the Damascus class only. This study covers all, which is all about reading as a skill, reading problems. The researcher only interviews, ask questions to this student of Damascus class. * Definition of Terms Solitude state AT Dealing alone: ten state AT Dealing alone, separated Trot toner people, winter considered as a welcome freedom from disturbance or as an unhappy loneliness * Slothful- lazy Levels of reading * Pre-reader -Pre-reader books are for young children and adults that have not yet learned to read the language the book is written in, or have Just started to learn to pronounce and read simple words. A pre-readers vocabulary is typically small. A pre- reader is likely to have difficulty reading and understanding long words and sentences. These books should use of a lot of pictures and are likely to be read out loud with a parent or educator present. * Beginner -Books at the beginner skill level are intended for young children that can read on their own. Beginners can understand longer sentences and have a higher vocabulary than pre-readers. However, beginners are likely to have some difficulties still with pronunciation and comprehension when new vocabulary is encountered or introduced. These books are likely about basic subjects and use a minimum amount of difficult vocabulary. Difficult words that are used should be properly introduced. These books are likely to still rely heavily on pictures * Intermediate -Books at the intermediate skill level are intended for readers at an average adult reading level. Sentence structures are likely to be more diverse and more difficult vocabulary is often used without an explanation. An intermediate reader is more likely to understand new words and vocabulary Just from the context and usage. These books are likely to provide more in depth information about a subject than a beginner level book would, which may require using and explaining some specialized Jargon. These books should be accessible to readers without any reticular expertise in the subject area and should avoid using Jargon without explanations. * Advanced -Books at the advanced skill level depend on more background knowledge and understanding of more specialized vocabulary than is common for intermediate readers. Some subject-specific Jargon is likely to be used without explanation, but a heavy reliance on subject-specific Jargon should be avoided to increase readability and comprehension. Professional -Books at the professional skill level tend to be highly subject-specific and require extensive background knowledge among readers. Jargon tends to be seed extensively, and readability is often sacrificed for precision. These books may be dry and academic and not welcoming to most readers. E. Importance of the Study This research study gives importance on how the ISABELLA II PUPILS learn and handle their reading capabilities for them to use for daily lives and for facing the futu re that is ahead of them. Reading ability is needed to comprehend materials important to daily living. Reading will also affect the academic performance of the students and thus, this is the importance of the study. T Insoles statement Reading might be a burden for students, but reading also is the most important part in the lives of students especially for the graduating students. II. Review of Related Literature Reading is an important skill for the lives of the students. Reading skill helps students to understand more about their lessons and help them in their vocabularies, expanding their reading comprehension and to have an advantage in speaking English language fluently. It also helps widen the imagination of the readers and ideas Development of Reading Skills Some educators see reading comprehension as a series of sub skills, such as understanding word meaning word meaning in context, finding the main dead, making inferences about information implied but not stated, and distinguishing between fact and opinion. In high school and college, reading materials become more abstract and contain a larger, more technical vocabulary. At this stage, the student not only must acquire new information but also must critically analyze the text and achieve an optimal reading rate based on the difficulty of the material and the purpose of the reading. (Incarnate Premium, 2009) Improving Reading Skills How do you help yourself improve reading competence? Word study is one way for the older student to improve reading ability. This involves using a dictionary and thesaurus, studying word parts, and learning how to find the meaning of a word from the context. Students can also improve their vocabularies by paying conscious attention to any new words they may encounter. Because a mature reader must have several different reading rates available for different materials and purposes, practice in skimming a passage for general meaning and scanning for specific information is useful. The development of efficient study strategies is important in learning various kinds of subject matter. One useful duty technique is outlining, which helps to develop an awareness of the main points and details of a selection. (Incarnate Premium,2009). Improving adolescents literacy skills is more difficult, and its more difficult for a number of reasons. One major reason is this whole thing of attitude. We find that a lot of adolescents understandably, if theyve been struggling with literacy have really developed negative attitudes about reading, writing, the whole subject of dealing with improving their academic skills. (Kevin Feldman, De. D. ) To improve reading skills, a reader should know the tactics on how to be a good reader. To improve reading ability, a person should have a work study, it involves thesaurus and dictionary which can help the readers understand more about the content of the book. Skimming the passage for general theme and scanning for a specific information is useful. L nà ©e Must really unreason Tanat Improving tenet rearing Ana writing skills Is not something that adults do to them. Its really something that is done with them. That meaner forging a partnership so that the kids and young people understand the specifics of whats going on what we can do, how long it will take so that they have ambitious but realistic goals. . (Kevin Feldman, De. D. ) Read ing improvement is not only centered on the students, themselves. It is also depend on to the teacher or the leader of the school, if they have the passion for having students the opportunity to be book lovers. Reading ability is very difficult to assess accurately. In the communicative competence model, a students reading level is the level at which that student is able to use reading to accomplish communication goals. This meaner that assessment of reading ability needs to be correlated with purposes for reading. ( CLC. Org/essentials/reading/serenaded. HTML, 2003,2004) Causes of Reading Problems according to Kevin Feldman, De. D. 1 . Falling Behind Many students lack the reading skills required for their grade level. If students fall behind at early ages, by the time they reach high school, it is very difficult for them to catch up. According to the NAPE, 26 percent of 12th-graders cannot read at the basic level. These students may never learn to read. Whos to Blame? Parents are not helping their young children learn to read, either because of laziness or because they work long hours. Technology can also take some of the blame. According to a study published in Reuters, children who have a major video game system in their home spend 30 percent less time reading and working on homework than a child without a system. That meaner they are not getting the skills necessary to keep up with their classmates. The Art of Testing Since instant messaging and cell phone testing has taken over many kids lives, they have become lazy readers. Given the 160 character confines of a standard text message, children are learning to shorten their messages and do away with standard incaution, said Michael Swan on Lovelorn. Com. In the Classroom What this meaner for our high cholers in the classroom is that they no longer have the attention span, nor the patience to do any serious reading. This leads to very lethargic students when it comes time to read in class. Ill- Moments Ana Procedure Questions Yes No Pre-Reader Beginner Advance Professional 1 . Are you interested in reading books 16 Percentage 58% 42% 2. Why? 45% 13% Why not? 15 argental 3 Have you read an 100% 4. What was the reason of reading that book? 8 79% 5. An tents level AT read Ins, winner AAA you thank you Delano? 7 5% The researchers of this study had gathered some data from the Damascus class through interviewing them. Below is the summary of the survey the researchers did. Choices: 2. Why? A. Hobby/entertaining B. Gain more knowledge 4. A. School purposes B. Own interest Why not? A. Boring B. Too lazy The researchers had surveyed the students of Damascus class to know how efficient they are in reading. As a result of the survey, it has been proved that out of 38 correspondents only 22 of them have interests in books having the total percentage AT Wendell 16 AT teem NAS no Interest In reading Dodos navels a total argental of 42%. 45% of these students read books because it has been their habit and they found it very entertaining while 13% read books in order to gain more knowledge and get new ideas. However, those who answered NO were not interested in books having a total percentage of 42%. 0% of this percentage said that they found reading books, boring, while the remaining 2% found it slothful to do. In the question number three, the survey says that all the correspondents from the Damascus class have already read books. 21% of the students read books for school purpose while 79% reasoned that it is their own interest. The level of reading shows how the students rate th emselves according to their levels. It has also been observed that 5% of the students are still in the beginners level; 79% in the intermediate; and 16% claim that they were in the advance level of reading. IV- Results Reading books can help us improve reading skills. This part of the research can give us the overview of the result of the students of IV- Damascus in reading. The researchers have collected data and came up with a result. There are students in the Damascus class who are not interested in reading books because it is boring and lazy thing to do. Based on the survey, 58% of the students are interested in reading books while 42% are not. In the level of reading, 5% are the beginners level while most 79% are the intermediate and 16% are in the Advance level which headed to the professor. However, assistance can be offered to students who are having reading difficulties. As the researchers Procedure, they have found several results for the problem especially in improving the skills of the students. The investigation of this problem had pointed out solutions for those troubled students. Word study is one way of improving reading skills. For those who are booksellers in this section, they can improve their reading ability by continuing their holiday and taking up new challenges and having guidance from an expert. Therefore, It had been cleared that we have solutions to every problem when we think of positive results. V- summary, conclusions, Recommendation Summary: This study was about improving the reading skills of the Fourth Year Damascus class. Based on the data gathered by the researchers, they have found out that almost half of this class have no reading interest but its a good thing that the half of this class loved to read books. Those who show no interest in books have reading problems. The main reason of these students is that for them reading is boring. Environment has something to do with this kind of problem especially cell phones, the text messages that is sent by most of the teenagers were shorten which makes them to be a lazy readers, another is the internet, its true that internet makes the life of the students easy but students are abusing this technology so, whenever they have a project that have something to do with the computer, they Just copy paste them. These students that have no reading interests may think hat there is no chance for them to learn improve this reading skill. But the researchers found out some ways of improving their skills. First, they have to begin with the word study, whenever they read something they should keep on their side a dictionary or a thesaurus that would help them define the meaning of words that are difficult. Another is practice in skimming a passage for general meaning and scanning for specific information is useful, outlining, also helps to develop an awareness of the main points and details of a selection. Readers should have desire and interest in this skill because without those factors, the readers will to be able to improve their reading skills. Conclusion Therefore the researcher concluded that different students have different skills in reading. Others are diligent enough while others are lazy that they dont want reading to be their source of ideas, but in this study it can be improve through proper discipline. Recommendation If theres a will, theres a way. One can surpass the problem in reading if the person is willing to learn. The researchers point is to encourage each reader to have a positive thought about reading and to help each other one be good in this skill.